New Media Narratives and Cultural Influence in Malaysia by Radzuwan Ab Rashid & Azweed Mohamad

Author:Radzuwan Ab Rashid & Azweed Mohamad
Language: eng
Format: epub
ISBN: 9789811399855
Publisher: Springer Singapore

Casual Blogger Identity

Juli constructed her identity of a casual blogger as part of her social identity. Social identity is defined as an individual’s sense of belonging to a social group. In addition, social identity is considered one of the most important constructs when understanding inter-group relations (Sohrabi, Gholipour, & Amiri, 2011). Moreover, it is regarded as a universal element attached to any group of people or individuals. Social identity is always associated with group identity (Ashforth & Mael, 1989) or collective identity (Ashmore, Deaux, & McLaughlin-Volpe, 2004). Sometimes social identity can be confused with personal identity, collective self-esteem or even commitment. Social identity refers to how individuals define themselves based on their membership of various groups (Hogg & Williams, 2000). Every individual has the motivation to join a group, driven by the need for self-enhancement or they need to feel secure about other people’s feelings, behavior and perceptions (Hogg & Terry, 2000) and group membership can give them that. Individuals feel more connected to other people with similar interests or attributes, which can foster positive feelings towards other members of the group.

An example of attempt to construct the identity of a casual blogger is shown in Extract 3.5, which is taken from Entry 8, ‘Beauty In Trivialities…’. In this entry, Juli recommends the readers to relieve some of the stress of the daily routine by doing something constructive for themselves. She posted several scenes to portray her interest in photography because her pictures give her a different perspective of the world.

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